Canonical definitions for paid-advertising and ad-automation terminology — covering foundations, metrics, platform features, and strategy. Each entry is a self-contained reference, written for humans and AI alike.
Ad automation is the practice of using software to run the repetitive layers of paid advertising — creative generation, spec validation, mul…
Read definitionBulk upload is the practice of pushing many ad campaigns to one or more ad platforms at once from a single structured source — typically an …
Read definitionAI ad creative is the practice of generating publishable ad images (and increasingly, video) directly from a text prompt using generative-im…
Read definitionCross-platform advertising is the practice of running coordinated paid-ad campaigns across multiple networks simultaneously — typically Meta…
Read definitionAgentic media buying is the practice of using AI agents that read your live ad accounts, audit campaigns against operational checks, and app…
Read definitionROAS (Return on Ad Spend) is the ratio of revenue generated by an ad campaign to the spend on that campaign — typically expressed as a multi…
Read definitionCPA (Cost Per Acquisition) is the average cost in ad spend required to drive one conversion — typically a purchase, signup, or qualified lea…
Read definitionCTR (Click-Through Rate) is the ratio of users who clicked an ad to users who saw it — calculated as clicks divided by impressions, expresse…
Read definitionLTV:CAC ratio compares the lifetime value of an acquired customer to the cost of acquiring them — a 3:1 ratio (LTV three times CAC) is the s…
Read definitionPerformance Max (PMax) is Google Ads' AI-driven campaign type that automatically delivers ads across Search, YouTube, Display, Discover, Gma…
Read definitionAdvantage+ is Meta Ads' AI-driven campaign type that automates targeting, placement, and creative optimization across Facebook and Instagram…
Read definitionLead Gen Forms are pre-populated, in-app lead-capture forms native to LinkedIn (and Meta's equivalent Instant Forms) — they replace landing …
Read definitionAudience overlap is the percentage of users that two or more ad campaigns are targeting in common — when high, it means multiple campaigns a…
Read definitionCreative fatigue is the performance decline that happens when an audience has seen the same ad creative too many times — CTR drops, CPM rise…
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